Quini Adds mobile Phone Wine Data Service

Wine consumer sensory and attitudinal data platform Quini has launched a standalone interactive analytics solution, allowing professionals in the sector to view and share wine product insights via their mobile devices.

Vancouver, BC-based Quini provides wine and restaurant industry execs with real-time wine tasting sensory, attitude and ratings data, analytics and software solutions. Late last year, the firm updated its self-serve Quini Data platform, with the addition of a dashboard delivering top line consumer insights about a product, at a glance.

The new Quini Executive service, available on a monthly subscription, uses the firm's proprietary data of millions of sensory data points, covering hundreds of household name wines in high sales volume categories in the US and Canada. The solution's machine learning algorithms have been designed to answer business and product questions and provide consumer insight on demand. Interactive charts and displays visualize a range of consumer sensory and attitudinal data, such as a wine's ranking within a chosen category, sensory scores on the various aspects of the wine - like its appearance, aroma or taste - and segment and competitive product benchmarks.

CEO Roger Noujeim (pictured) comments: 'We consistently hear from industry professionals that they wish they could pull up information quickly on their mobile devices and share it when they need to answer a specific question in a meeting, at a trade show, or on a sales call. Quini Executive is the answer. It's a quick, easy, and affordable way to provide wine professionals with consumer intelligence and facts when and where they need them'.

Web site: www.quiniwine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.