Tech Target Insight Group Expands to EMEA and APAC

B2B tech purchase intent data firm TechTarget has announced that its Enterprise Strategy Group has expanded to EMEA and APAC, welcoming Brian McKenna and Aaron Tan as Regional Directors of Analyst Services for the two territories, respectively.

Headquartered in the US, Enterprise Strategy Group provides market intelligence, insight and go-to-market content services to the global technology community. McKenna joins in London with more than twenty years' IT industry experience, the past twelve of which were spent at TechTarget, latterly as Business Applications Editor of Computer Weekly. Singapore-based Tan, who is also TechTarget's APAC Editor-in-Chief, has been with the business for more than six years, covering B2B technology.

In their new roles, the pair will tap into their experience and local perspective with market knowledge and research from the overall Enterprise Strategy Group analyst team, to deliver custom content that aims to have a specific focus with local markets. Doug Cahill, the Group's SVP of Analyst Services, comments: 'Field marketing teams need content vehicles to deliver the right message to the right audience - which includes insights into regional specific market dynamics that will resonate with today's IT decision maker. Brian and Aaron's deep understanding of key technology trends will help local marketing teams meet their objectives'.

Web sites: www.techtarget.com and www.esg-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.