Touchstone Promotes Two in Quant Team

US-based consumer insights firm Touchstone Research (TSR) has promoted Jillian Brangi and Nicole Mowry to Senior Project Director roles in its Quantitative Research division.

TSR is a full-service MR firm headquartered in New Haven, Connecticut, with expertise in sectors including youth and family, media and entertainment, technology, UX, toy and doll, CPG, food and beverage, apparel and retail, and VR/AR.

Brangi joined in 2019 as an MR Associate, having previously spent two years at Cobalt Media Marketing, latterly as Marketing Manager. During her time at TSR, she has gained quant methodology experience, including in content testing, promo/marketing testing, concept testing, segmentation and trend research. Mowry, who also joined in 2019 as an MR Associate, began her career as a data analysis intern at The Connection Inc., before moving to a sales and marketing internship at BookingBug. Her background spans everything from packaging testing and content testing to large scale trackers and MaxDiff/conjoint.

In their new roles, Brangi and Mowry will serve as senior leaders in the Quantitative Project Management team. Brangi will focus on innovating and improving TSR's quant research processes, supporting accounts across the media and entertainment, youth and family, and social sectors; while Mowry will focus on staff development and expanding TSR's analytical capabilities with clients in the media and entertainment, youth and family, toys and dolls, and telco industries.

Commenting on the promotions, Kyle Morrison, Senior Research Manager, said: 'Jillian has played a significant role in the ongoing success of our quantitative research team, and this promotion is a well-deserved recognition of her contributions. In addition, our team will benefit tremendously from Nicole's leadership in our ongoing staff development initiatives, and she will play a vital role in helping TSR continue to deliver the richest insights possible to our clients'.

The company, which also has teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and Rhode Island, is online at www.touchstoneresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.