Publicis Launches Creation and Personalisation Tool

Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale.

PX combines marketing software giant Adobe's Content Supply Chain solution with Publicis Groupe's capabilities and expertise, and is designed to enable marketers to create, personalise and optimise content design, delivery and performance across the entire supply chain. Directly connected to Publicis Groupe's network of 50 content studios, PX claims to be a 'one-stop-shop' for marketers to originate, adapt, version and optimise their content.

New generative AI capabilities include translation, generative voice-over origination as well as Adobe Sensei GenAi generative AI services, and Adobe Firefly, Adobe's family of creative generative AI models, which produce professional-quality content. In addition, the solution connects data with taxonomy integrity and AI-driven tagging across the entire content supply chain - tracking asset performance and including AI-based image recognition that enables smart in-flight optimization.

CEO Arthur Sadoun (pictured) comments: 'With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers'.

Web site: www.publicisgroupe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.