Donna Burns Rejoins Radiocentre as Head of Insight

UK commercial radio industry body Radiocentre has re-appointed Donna Burns - this time as Head of Insight - after a four-year break from the organisation.

Radiocentre represents a broad spectrum of members from small independent local radio groups to major multi-media groups with a large portfolio of stations, both national and local. On behalf of its members, the organisation promotes the benefits of radio to advertisers and agencies through a combination of marketing activity, research and training, and it provides UK commercial radio with a collective voice on issues that affect the way that radio stations operate.

Burns (pictured) re-joins after a stint at News Broadcasting, where she was responsible for listener insight and market intelligence monitoring across national stations Virgin Radio, talkSPORT, Times Radio and TalkRadio; before which she spent three years at publisher DC Thomson, providing insight for sales teams. Prior to this she was Radiocentre's Insight Manager, developing and sharing research projects to demonstrate the effectiveness of radio as an advertising medium. Earlier in her career she was Senior Ad Development Executive at DC Thomson, and Insight Executive at IPC Media.

In her new role, Burns will be responsible for evolving Radiocentre's programme of research, developing further understanding around the role and effectiveness of radio advertising for brands. She reports to Planning Director Mark Barber, who comments: 'Donna is a highly experienced and knowledgeable media researcher who really understands commercial radio in the context of the wider media world. Her broad experience across different media, combined with her deep knowledge of radio, provides highly valuable context when developing new insight into commercial radio and the role it plays for both listeners and advertisers'.

Web site: www.radiocentre.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.