Triton Buys Ad Intelligence Firm Manadge

Audio broadcasting data and measurement tech specialist Triton Digital has announced the acquisition of Paris-based Manadge, an ad intelligence platform focused on the performance of programmatic advertising.

Owned by iHeartMedia, Triton Digital offers MRC-accredited measurement services, within a suite of tools helping broadcasters, podcasters and online music services to build their audience, maximize revenue and streamline their operations. It also offers online audio measurement service Webcast Metrics and IAB-certified Podcast Metrics.

Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants and direct order advertisers, working with more than sixty SSPs and ad servers. Interactive and agnostic business intelligence tools help advertisers record and track revenues via a graphical interface with change alert notifications. Following the buy Manadge's team will join Triton Digital's.

John Rosso (pictured), President and CEO of Triton Digital, comments: 'Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry. The Manadge platform will enable Triton's publisher, sales house and demand partners to better analyze advertising data and use Manadge's powerful UI to make data driven decisions for their business'.

Manadge founder and CEO Nathan Venezia says his company helps clients to 'increase resources and support, expand into new markets, and innovate faster than they could before'. He adds: 'We are excited to be joining a team that truly understands our vision and to be providing Triton Digital a better way to analyze and track advertising revenue for all audio types'.

Web sites: www.tritondigital.com and www.manadge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.