Canvas8 Launches Behavioural Insight Toolkit

In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'.

From offices in London, Los Angeles and New York, Canvas8 helps client organisations grow through a better understanding of people, with a primary focus on media, communications and product development. The first product in the new Toolkit is 'Media Snapshot', offering an in-depth view of media behaviour, to understand when, where and how best to reach an audience, answering questions such as 'How are Gen Z'ers watching sports online?'

The other four tools are 'Brand Resonance Snapshot', to identify how a brand is resonating with its audience and its performance against competitors; 'Pitch Portrait', delivering 'real stories' from audiences through analysis of self-recorded video responses to client questions; 'Viewpoint Snapshot', for a report which can be used for PR purposes, built around a point of view that brands or agencies can 'own'; and 'Trend Snapshot', providing a deep dive into an emerging trend, in order to promote 'new ways of thinking'.

Smith (pictured) leads the initiative after seven years with the company, during which time she has worked in cultural research, leading mixed method projects for clients including Nike, Google and UK Sport. In her new role she will manage a dedicated team of behavioural analysts who will service each Toolkit product, and further develop the suite.

Smith comments: 'With the expectation for impact higher than ever, and pace of change getting faster, brands and agencies need more accessible ways to ground their decision-making in human behaviour. Speed of decision-making is critical. But this shouldn't be to the detriment of quality - these insights still need to be meaningful, actionable and focused on understanding real people - not just numbers. That's when Toolkit steps in'.

Web site: www.canvas8.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.