Veritonic Now Measuring Podcast Consumption on YouTube

New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels.

Veritonic helps marketers to understand and quantify the best way to use sound in podcasts, streaming radio, and 'sonic branding'. The platform allows measurement of ads on media including podcast, streaming and radio, as well as competitor comparisons.

With the addition of the new feature to the firm's audio attribution solution, users can obtain insights at every stage of the marketing funnel - from branding initiatives to conversions and transactions. An interactive dashboard allows them to identify the publishers and specific audio ads that drive the greatest impact; then optimize their ad performance accordingly.

CEO and founder Scott Simonelli (pictured) comments: 'At Veritonic, our unwavering dedication lies in delivering our clients expansive and harmonized data across all distribution channels. By equipping them with comprehensive insights, we empower brands to make well-informed and optimized decisions regarding their audio marketing strategies, maximizing their impact in an ever-evolving digital landscape'.

Web site: www.veritonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.