Cint Launches Data Licensing Solution

Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys.

The new 'Data Licensing' solution has been developed to help organizations make business decisions based on millions of self-reported, verified first-party data points, gathered from fully-consented consumers. Users can enrich, validate and activate first, second or third-party audience data, or build custom research audiences for tailored, survey-based insights. A number of different demographic categories are available, including age, gender, household income, employment status and education.

SVP Measurement Laura Manning (pictured) comments: 'Evolving privacy standards and restrictions on third-party cookies are changing the way organizations collect customer and consumer data. First-party data has never been more important. Our new Cint Verified Audiences will help organizations boost their client's first-party data strategies by strengthening research or marketing initiatives through validation and enrichment of data at scale'.

Web site: www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.