Speedeon Adds Life Event Data

In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income.

Bringing together a brand's first-party CRM data with Speedeon's third-party consumer marketing data, AudienceMaker aims to help advertisers optimise their customer retention and prospect acquisition strategies. The new data can be overlaid on first-party data to see which customers are currently experiencing key life events.

In addition, marketers will be able to view where target audiences are in relation to a brand's locations, in order to better focus spend. Users can create hyper-targeted segments of customers and/or prospects experiencing a particular life event that aligns to the brand's offer; access more than 1,000 additional data points such as gender, income and interests, to further segment audiences and refine messages; and reach audiences across direct marketing channels, including direct mail and digital.

Lindsey Kaiser (pictured), Chief Product Officer, comments: 'Life event marketing should be an evergreen strategy for any brand which wants to connect with consumers on a personal and emotional level during key life moments. By putting our life event data into AudienceMaker and keeping it updated around the clock, we're essentially giving marketers instant access to a pipeline of valuable prospects and current customers who may need their product or service more than ever'.

Web site: www.speedeondata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.