Wavemaker Names Measurement and Analytics Chief

WPP's consumer data specialist Wavemaker has promoted Premjeet Sodhi, currently its Chief Strategy Officer for India, to Global Head of Measurement and Analytics, based in New York.

Wavemaker was set up in 2016 by WPP media agency MEC, and supports clients' consumer decision-making and experience activity through media, content and technology.

From August, Sodhi (pictured) will join Wavemaker's Consultancy team, which promises to help its clients develop future-proof marketing practices. He reports to Anna Hickey, Global Consultancy Lead. He has more than twenty years' experience in marketing, including roles at Ogilvy, Lintas Media Group and Mindshare, and at Wavemaker has served as Chief Growth Officer as well as Chief Strategy Officer.

Hickey says Sodhi brings 'an incredible combination of deep analytics skill with extensive experience in brand and comms strategy, making him an invaluable consultant for clients on their measurement strategies and the right means of determining the effectiveness of complex growth drivers across the consumer experience ecosystem'. She adds: 'This appointment is a story of internal talent mobility and a great example of how we are building up our exceptional specialist leadership within the Global Consultancy, with Measurement and Analytics being one of our seven connected practices within Wavemaker's Global Consultancy'.

Web site: www.wavemakerglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.