Kantar Buys Brand/ROI Specialist

The Kantar Group has acquired Cannondale Associates, which offers sales and marketing consultancy and software solutions and has offices in Wilton, CT, and Evanston, IL, USA.

Cannondale was founded in 1992 and works for leading CPG manufacturers and retailers, financial, pharmaceutical and food service clients in areas such as category management, trade promotion, channel development and frequent-shopper data analysis. It also offers proprietary software solutions and industry benchmark research.

All senior Cannondale management, including Jack Ryder, John Carlson, Paul Crnkovich, Ken Harris, Bob Hilarides, Sven Risom and Don Stuart, will remain in their current positions with the company.

Cannondale CEO Jack Ryder says having access to the resources of a large firm and the opportunity to collaborate with other Kantar companies will enhance capabilities such as frequent shopper data analytics practice ShopperGenetics(r), and software solutions such as RichMix(tm) and PriceRite(tm). 'In addition, Kantar's global presence provides Cannondale an immediate platform for expanding our PoweRanking(r) research globally and our CPG capabilities and tools to our current clients' international business'.

According to Kantar CEO Eric Salama, 'Channel and trade issues are a key area of focus and growth for us, and Cannondale will be an essential component of that offer. Together with Glendinning, Management Ventures as well as capabilities elsewhere within Kantar and WPP, we now have some of the deepest retail experience and talent available'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.