Funds and Launch for Data 'Activation' Firm Hightouch

San Francisco-based data management, preparation and activation specialist Hightouch has raised $38m in funding; and has launched a new product line, Customer 360 Toolkit, which helps data and marketing teams build a unified view of their customer profiles.

The funding round was led by Bain Capital Ventures, joined by existing investors ICONIQ Capital and Amplify Partners, and will support the launch of Customer 360 as well as allowing the firm to scale its engineering and go-to-market teams throughout 2024.

The new toolkit addresses clients' needs to prepare data before it can be put to use, providing an end-to-end solution to establish the data foundations for understanding and using customer data, starting with identity resolution.

Raw data in differing formats can be converted into usable customer profiles which can be shared across a client company, and users can define the critical data and event models they want to build audiences from. Profiles can then be enriched with first- and third-party data using the firm's Match Booster and Traits features.

Web site: www.hightouch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.