Ipsos Launches 'Creative|Spark Early'

Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours.

Tapping a combination of behavioural science, neuroscience, text analytics and machine learning, the firm's existing Creative|Spark solution captures attention metrics in a 'distracted' environment and observes the reality of how people make choices. The new Creative|Spark Early has been developed to enable users to identify the 'most compelling' consumer insights, creative expressions, and campaign ideas, and make quick decisions before progressing to full production.

By measuring memory encoding potential, brand linkage and the appeal of campaign messaging, Creative|Spark Early uncovers key words and phrases that drive consumer interest and offers specific recommendations to enhance development. The solution is available on the Ipsos.Digital self-service research platform in the US, UK, France, Germany and Italy, and globally through the firm's client service teams.

Shaun Dix (pictured), Global Leader of Creative Excellence, comments: 'Ipsos' data reveals that early-stage campaign research can boost creative performance by 48% compared to campaigns that skip this critical step. With this in mind, brands should adopt early-stage creative research as a catalyst to ignite their creative development.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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