Horizon Adds Location Data to blu.

In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world.

Horizon's 'blu.' Is designed to help brands build customer relationships through access to real-world data and trends. With the partnership, Horizon's clients will be able to add location data to their marketing strategies. For example, Horizon says that CPG clients will be able to connect purchase data with visitation data to understand shifting consumer channel preferences; and automotive clients will be able to optimize 'in-market' audiences based on where consumer footfall and location data shows dealership visitation trends are strongest.

Matthew Doherty (pictured), VP of Sales, PlaceIQ at Precisely, comments: 'We've worked with Horizon Media for years developing location-based strategies to connect brands with consumers. What's exciting about this partnership is that in making our data available in blu., we realize a new level of access and usability to enrich not just consumer touchpoints, but consumer-driven business decisions'.

Web sites: www.horizonmedia.com and www.precisely.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.