Stagwell's Assembly Launches European Retail Media Arm

Stagwell-portfolio media agency Assembly, has launched its European Retail Media division, to deliver connected commerce solutions designed to help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey.

Assembly combines data, talent, and technology to fuel growth for brands, powered by its proprietary, in-house technology solution, STAGE, and supported by its global team of more than 1,600 people. The firm's new European Retail Media division, led by Ada Wachowska (pictured), has a team of 25 practitioners to support clients across the FMCG, luxury, retail, and consumer electronics sectors. These clients have been brought into Assembly by fellow Stagwell companies - the 'Brand X Performance Network' of creative, media, and commerce agencies; and eCommerce specialist agency 'Brand New Galaxy'.

Matt Adams, Assembly Europe CEO, comments: 'Retail media is the fastest-growing channel for media spend, and client demand for innovation within the retail landscape is at an all-time high. Being able to offer clients an integrated team of specialists who are experts across the European retail media landscape is perfect for clients who want to be able to look across channels, through advanced measurement, and use retail media as a connected part of a consumer journey.'

Web site: www.assemblyglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.