Audience Ad Targeting Specialist Cadent Acquired

New York-based CTV, traditional TV, and digital ad audience targeting specialist Cadent has been acquired by private equity firm Novacap for an undisclosed sum.

Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. The firm's Aperture Platform is designed to help at every stage of a company's workflow - identifying targets, finding supply, and analyzing campaigns - and the Aperture Dashboard delivers insights into the effectiveness of cross-screen TV campaigns, capturing viewer behavior - across any screen or program - and connecting that behavior to business outcomes.

Nick Troiano (pictured), CEO at Cadent, comments: 'The completion of this transaction marks the beginning of an exciting new chapter for Cadent. Our customer focus and dedication remains unchanged, and we expect that our partnership with Novacap will only accelerate our vision of the future of advertising - one that is audience-first, data-infused, and activated seamlessly across all converged media.'

Web site: www.cadent.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.