Quotient Launches Digital Out-of-Home Offering

US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales.

Quotient has developed a platform which combines consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable incremental sales. With access to more than 580,000 screens and 150 million mobile devices, the company's DOOH DSP allows for planning and targeting to programmatically reach consumers on digital screens 'wherever they are and wherever they shop'.

The new white-label DOOH offering is designed to help retailers work with brands to plan and optimize their campaigns and spending. Jeff Williams, Chief Retail Officer, comments: 'Our DOOH tools have a proven track record of success in helping retailers drive increased traffic and CPG brands achieve higher conversion rates and return on ad spend. We look forward to helping these companies grow their businesses and strengthen their relationships with consumers'.

The firm, which was recently acquired by retail marketing company Neptune Retail Solutions, is online at www.quotient.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.