AudienceLab Debuts Matching Tool

In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies.

AudienceLab provides access to a proprietary audience tracker, analysing billions of behavioral data points. The new solution measures the household IP usage of more than 280 million Americans, then ties this to a separate user database of e-mails. The firm says an anonymous user can then be matched to their e-mail address, which can be used in ad targeting.

AudienceLab has begun rolling out this technology inside their current identity resolution pixel, which matches anonymous traffic to matched visitors to use for advertising. Jesse Gibson (pictured), co-founder and CEO, comments: 'Now is the time for anyone serious about advertising to start collecting as much first party data as possible. XactMatch will be the secret weapon of most major brands and advertisers as it allows for a super high match rate without sacrificing accuracy'.

Web site: www.theadslab.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.