Dstillery Receives Patent for ID-free Ad Targeting Tech

In the US, cross-device targeting specialist Dstillery has received its nineteenth patent for its ID-free ad targeting technology.

Dstillery uses data science and AI technology to build targeted audiences based on multi-platform analysis of a brand's existing customers. The firm's ID-free delivers scale and privacy for advertisers' programmatic ad campaigns by predicting the value of an impression to a brand without knowing anything about the user. The technology uses AI to learn from browsing patterns detected in de-identified opt-in panel data.

Just like AI language models such as ChatGPT learn by predicting the next word in a sentence, ID-free learns by predicting the next web site visit in an anonymous user's online journey. The new patent expands on the company's existing patent relating to ID-free tech, by providing additional protection to its machine learning capabilities.

Melinda Han Williams (pictured), Chief Data Scientist, comments: 'It's our belief at Dstillery that with the right AI methodology, consumer privacy and advertiser effectiveness don't need to tradeoff. As we continue to expand the range of solutions powered by our ID-free technology, we see this latest patent as further validation of the uniqueness of our approach.'

Web site: www.dstillery.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.