Discuss Extends People Experience Platform

In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment.

Seattle-based Discuss offers an enterprise-level consumer conversation platform combining video with qual research workflow. Its People Experience Platform offers tools for research projects, including auto-created screening questionnaires, video highlight reels and discussion guide suggestions.

Discuss recently introduced its first generative AI suite, Genie, for qualitative research. The firm now says its new Genie Summaries solution is out of beta and has been adopted by dozens of its customers, providing instantaneous recaps of live sessions and summaries across entire research projects. Users can access and analyse unstructured feedback, including taking hours of video and converting them into a final report in minutes.

The firm has also expanded its asynchronous research tools and services, to make it 'easier and faster' to reach a global audience. These enhancements help customers optimize all types of research - from in-home usage testing to shop-alongs and unboxing moments. Discuss also facilitates the recruitment of respondents for these asynchronous projects through the expansion of its global network of online panels and agency partners.

Adam Mertz (pictured), SVP of Product & Marketing, comments: 'We're excited to continue pushing the boundaries and be out in front of the market providing our customers with a qualitative research platform that gets more robust almost weekly. The feedback from our customers and industry experts has been extraordinary in terms of the value of these new capabilities and their enthusiasm for how quickly Discuss has introduced them'.

Web site: www.discuss.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.