Basis Technologies Adds Snapchat Ad Measurement

In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP).

Basis' platform comprises a suite of integrated applications that automate manual operations, standardize business processes, and help improve marketing and advertising performance. The company already delivers data integrations from third-party ad products - including Google Search, Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram) and TikTok - enabling marketers to manage, track and analyze ad performance without the need to switch between platforms.

Snapchat has 750 million monthly active users, and with the latest integration, users of the Basis media automation platform can access real-time performance data from Snapchat's self-serve platform. Basis says the integratopm will save the effort of having to log into multiple platforms to check the pace of individual campaigns, enabling media professionals to identify and react to issues faster. It also reduces the need to track third-party sources through manual spreadsheets or additional data analytics tools.

Amy Rumpler (pictured), SVP of Search and Social Services, comments: 'Basis Technologies offers the only technology for marketers to manage Snapchat advertising alongside other advertising solutions commonly used. With our latest integration, Basis continues to fill the needs of media agencies and teams that manage robust, broad campaigns to reach customers'.

Web site: www.basis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.