Freemavens Launches TILT Performance Diagnostic Tool

London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand.

Founded in 2013 and owned by MSQ Freemavens employs analysts, data scientists and strategists who are bi-lingual fluent/native speakers, allowing the firm to understand not just language, but also local cultural nuances. TILT has been developed to help organisations understand the drivers of performance, including around areas such as competition and economic conditions, emerging health trends and even weather patterns.

Freemavens says TILT's machine learning will allow it to explore tens of thousands of potential influencing factors, uncover unforeseen connections, and assign weights to signal significance, to determine the 'why' behind performance trends. Data signals include consumer attitudes and behaviour, category dynamics, cultural drivers and contextual factors, delivering a 'holistic view' of signals that influence category and brand performance.

Andrzej Moyseowicz (pictured), founder and Innovation Partner, comments: 'Modern businesses demand more than rudimentary insights; they require a tool capable of guiding them through the discord of the marketplace, furnishing actionable direction on where to channel their endeavours for triumphant outcomes. TILT is our response to this exigency- a machine learning tool fit for the digital age'.

Web sites: www.msqpartners.com and www.freemavens.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.