Intuit and Kantar Launch 'Media DOTS' Survey in HK

Boutique agency Intuit Research has partnered with Kantar's Profiles division to launch a syndicated survey called Media DOTS (Media Data on Target Segments), tracking the profile, mindset, media habits and product consumption of the general population (aged 12 to 64) in Hong Kong.

The online survey, which will have a sample size of 6,000 for the first year, aims to uncover the optimal mix of media that should be considered for reaching the target audience. It is also designed to help advertisers and agencies understand what is in demand and what is not, new emerging segments, and the traits of advocates who can help to bring brands 'to the next level'. The first reports from Media DOTS will be available to subscribing clients in November 2023.

Intuit Director Clare Lui (pictured) comments: 'In an ever-changing market where new media formats and product categories become visible from time to time, it's crucial that a tracking product like Media DOTS continues to evolve too. An expanded list of product categories and question topics has been included in the survey while we ensure that the turnaround time for each quarterly release is kept to the shortest possible so that the data and insights can be in our clients' hands imminently'.

Web sites: www.intuit-research.com and www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.