$15m Series A for Video Analytics Platform Unitary

London firm Unitary has raised $15m in series A funding, for use in scaling its AI video classification technology which 'understands video the same way that humans can'.

Unitary says complex video content makes up 80% of Internet traffic, which is 'set to increase by a factor of ten between 2020 and 2025', making it impossible for human reviewers to control. The firm has developed a machine learning solution to help platforms 'navigate nuance by analysing combinations of visual, aural and textual content'. The new money will accelerate its R&D programmes as well as adding staff and helping it pursue partnerships with leading social platforms and brand safety organisations.

Thr platform simultaneously analyses multiple signals to understand both the content of videos and images and the context in which they appear - capability it says will grow in importance with the introduction of new regulations like the UK's Online Safety Bill, and the EU's Digital Services Act, requiring more proactive moderation and action against illegal content.

The funding was led by Creandum with participation from Paladin Capital Group and Plural, and Unitary says it comes as the firm 'launches across multiple languages, doubles the size of its team, and triples the number of daily videos it classifies'.

CEO, Sasha Haco says, 'Our vision is for ethical, empathetic AI to enhance how visual content is experienced online. We've always focused on how we might be able to use AI to ensure a safer online experience, and keep up with the pace of internet content. This funding enables us to stay at the forefront of video understanding research and fulfil our mission of making the internet better'.

Web site: www.unitary.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.