Stravito Appoints VP of Marketing

Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing.

Stravito's platform offers major corporations a simple way to store, discover and integrate market and consumer insights, putting findings into the hands of employees worldwide. The company was founded in Sweden in 2017 and today has bases in Stockholm, London, Amsterdam and the United States.

Truong's more than fifteen years of experience include growing and scaling B2B and B2C companies in Silicon Valley and Europe, contributing to successful exits such as Endicia (Newell Rubbermaid), VerticalResponse (Deluxe), Demandforce (Intuit), Nexmo (Vonage) and Adyen (ADYEN). Most recently he was Chief Marketing Officer of SaaS company Surfly, before which he spent three years in lead marketing roles at Adyen in Amsterdam.

Stravito said earlier this year that its business in the USA has been growing fast, and now accounts for almost 40% of its business. In the past twelve months the company has launched a feature called Scrapbook, through which individuals can 'recycle and reuse' the most relevant insights from multiple reports; an all-in-one Research Management platform; and added added generative AI functionality allowing users to interrogate data with natural language questions, and dive deeper into data with recommended questions.

CEO and founder Thor Olof Philogéne says Truong (pictured) 'has demonstrated an ability to apply a range of skills to accelerate growth at every organization he's been a part of, and he will be pivotal in continuing to drive our success'.

Web site: www.stravito.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.