Indeemo Adds Zoom / Teams Import and AI Analysis Tools

In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI.

Cork, Ireland-based Indeemo promises brands and consultancies the chance to understand people, products and experiences 'in the context of everyday life' using video feedback via mobile apps. Users can now import interview and group recordings for analysis, with automatic transcription into more than 25 languages. AI features offer summarised transcripts, identification of themes, extraction of timestamped quotes and the rapid translation of videos from one language to another.

Founder & CEO Eugene Murphy comments: 'In an era where it is becoming increasingly difficult to trust faceless, contextless text as a reliable source of understanding, we have invested heavily into enhancing our video analysis capabilities to empower our clients to do video research faster and at scale. A large proportion of MR, UX and CX research is conducted via online or in person interviews and focus groups. Giving our clients the ability to import and analyse these videos using Generative AI allows them to reduce analysis time by at least 40% and scale their video research'.

Web site: https://indeemo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.