Piwik PRO and Cookie Information Merge

Marketing analytics platform Piwik PRO has merged with consent management platform (CMP) Cookie Information, promising clients 'complete insight' into the customer journey alongside compliance with regulations such as GDPR and CCPA. Terms of the deal have not been disclosed.

Copenhagen, Denmark-based Cookie Information, which also has remote teams across Europe, provides privacy and compliance solutions to help users build trust in their brand. Through its integrated consent management, web analytics, and customer data platform, the company combines data privacy with marketing insights that fuel business decisions; and enables clients to document users' content for collecting and processing data on their web sites, notably via tracking cookies.

The deal is backed by Kirk Kapital, Piwik PRO's founder, the management team, selected employees at Piwik PRO, and the Export and Investment Fund of Denmark. According to Piwik PRO, the takeover extends its own services to a broad clientele across Europe and North America.

Karsten Rendemann (pictured), CEO at Cookie Information, comments: 'Piwik PRO has been our trusted business partner for many years, understanding the crucial role of privacy in building a fair and healthy digital ecosystem. Our common goal is to provide marketers with even more technological means to draw meaningful conclusions in a safe and compliant way. With this merger, Cookie Information clients will be able to collect data about their target groups, using a secure and powerful digital analytics platform'.

Web sites: www.piwik.pro and www.cookieinformation.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.