MHP Group Launches 'Reverb' Behavioural Science Offer

Communications specialist MHP Group has launched a brand strategy offer called 'Reverb', building on its expertise in behavioural science to bring together strategy, creative, design and employee engagement.

The business applies behavioural science to solve brand and communications challenges and understand what makes people listen, engage and act. Its 'Networked Age' research programme combines scientific insight from institutions including UCL, Cambridge University and The Depolarization Project with proprietary audience data, to develop tools and methods for creating 'more persuasive messages and messengers', and more effective behaviour change campaigns. It also partners with consultancy Influence at Work to offer access to a team of twenty behavioural scientists.

The new Revern approach is led by MHP Group Head of Strategy Kate Gomes (pictured), and offers end-to-end brand development - from narrative and purpose to visual identity and tone of voice. Gomes comments: 'In a fast paced and ultra-competitive marketplace, it is not enough for brands to build identities their customers and stakeholders love - they also have to be shared and talked about. By launching Reverb to help tell more authentic and culturally relevant stories, we are responding both to client demand and audience expectation'.

Web site: www.mhpgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.