Kepler Builds In YouGov's Profiles and BrandIndex Data

US-based agency Kepler has incorporated YouGov's Profiles and BrandIndex solutions into its service, to provide clients with market intelligence on a range of categories, for use in media planning and buying decisions.

Through the deal, YouGov data will be integrated into Kepler's media planning process, powered by its proprietary tech platform, KIP; providing clients with YouGov Profiles, which offers market intelligence on audience attitudes and behavior across more than 50 global markets. In addition, Kepler will offer clients access to YouGov's BrandIndex, comprising more than fifteen years of historical brand data collected across over 55 global markets.

Currently, KIP ingests more than 200 million data points per minute, from a multitude of campaigns and partners, providing real-time insights into how people are interacting and engaging online. Now, with the addition of these two YouGov datasets, Kepler's planning teams will provide clients with research on the current health and perceptions of their own brands and competitors, as well as an understanding of various customers' attitudes, behavior and purchasing habits.

Evan Miller (pictured), Global Head of Product and Data Science at Kepler, comments: 'By incorporating YouGov's vast array of insights directly into Kepler's tech-powered planning process, we can deliver highly actionable insights and more effective and innovative ad campaigns for clients'.

Web sites: www.keplergrp.com and www.yougov.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.