RTB House Debuts First-Party Publisher Data AI Tech

Retargeting technology provider RTB House has launched generative AI technology which it says provides 'more precise' audience insights.

The company offers technology through which any online store, brand or manufacturer can profile e-shoppers and run campaigns with personalized messages.With its new technology, tapping the capabilities of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), the solution provides insights into the specific interests and intent of web page readers across the Open Internet's billions of articles. The firm says it is bringing to marketing the technology that has already disrupted other digital applications, such as chatbots, by facilitating a more sophisticated understanding of text.

CEO Robert Dyczkowski (pictured) comments: 'Integration of GPT/LLM models into our system tremendously improves the value we can deliver for our clients, especially in the upcoming cookieless future. This approach to using insights from first-party publisher data will help mitigate the impact of reduced cross-domain signal availability'.

Web site: www.rtbhouse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.