Accenture Buys Asian Firm Jixie

Consulting giant Accenture has agreed to acquire the business of media and marketing tech company Jixie, and will integrate it into the tech-powered creative division Accenture Song. Jixie is based in Singapore but focuses on clients in Indonesia.

Terms of the buy were not disclosed and completion is subject to customary closing conditions.

Jixie's platform includes a suite of monetization and marketing growth tools, allowing publishers and brand owners access to insights which can shape their marketing activity while safeguarding brand safety and privacy.

Joseph Tan, Indonesia lead for Accenture Song comments: 'The value of data in today's rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. Jixie is an impactful platform that amplifies publishers' perspectives and simplifies the digital marketing experience. This investment extends Accenture Song's data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth'.

Jixie's co-founder and MD Vincent Martin (pictured) comments: 'Jixie has seen proven success in its marketing performance capabilities that boost publishers' revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns. The next step for us is scale. We're thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers'.

Accenture Song has recently acquired Indonesia's Romp and Thai firm Rabbit's Tale, while elsewhere around the globe it has bought ConcentricLife and Fiftyfive5.

Group home page: www.accenture.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.