New Marketplace Offers Prosper Data in Smaller Chunks

In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace.

Prosper's US Signals series of datasets includes leading indicators and predictive analytics derived from its monthly surveys and measurement of more than 7,500 US consumers - this covers spending plans, shopping behavior, motivations and economic outlook. The data has been collected each month for more than twenty years and used throughout that time to trend and track spending by the National Retail Federation (NRF) - Prosper points out that it therefore provides 'an excellent training dataset for AI & Machine Learning initiatives and Forecasting applications'.

DataPostie's solution integrates directly with an organisation's data infrastructure to create monetizable data products, and providing security, anonymisation, distribution and delivery.

The Marketplace will include data on consumer confidence; major purchase signals; consumer travel and vehicle purchase predictors; 90-day spending plans for hardlines, softlines, and staples categories; and other major purchase signals including computers, furniture, home appliances and homes.

'Prosper has built a fantastic dataset', comment Kabalan Gaspard (pictured), Founder of DataPostie. 'It is forward-looking and detailed consumer data that's one of the richest sources of insights into consumer behaviors and motivations. To-date, most customers pay handsomely to access the full breadth of these insights, but Prosper's extremely long-tail of data means that there's a segment of customers who might want a slice without being prepared to pay 6-figures for the entire dataset. Together, we're allowing these users to only buy the data they need'.

Prosper CEO Gary Drenik says, 'This is about democratizing data. We want to arm every organization, and every level of an organization, with critical consumer insights. DataPostie is helping us bring consumer insights to everyone at accessible prices. Now you can slice Prosper's dataset into the most actionable insights and pay as you go'.

Web sites: prosper.datapostie.com and www.ProsperInsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.