MMR Appoints China Qual Leader

British-based consumer and sensory researcher MMR has appointed Evelyn Huang to head up its qual research in China.

MMR focuses on product and packaging research, helping clients to amplify brand messaging, create greater impact in store and more engaging experiences for consumers. The firm has offices in the UK, the USA, China, Brazil, Singapore, India, Thailand, Colombia, South Africa and the Netherlands.

Huang (pictured) has twenty years' experience in the insight world, including clientside spells at Unilever, Disneyland and LEGO, and most recently agency side at Kantar Firefly. In her new role as MMR's China Head of Qual she is charged with building a robust qualitative team and with developing its members to achieve their career goals.

Country Manager Cathy Feng says of the appointment, 'We are excited to welcome Evelyn to the MMR Research team, we are confident that her visionary leadership and deep industry insights will seamlessly align with our commitment to offering our clients unparalleled strategic solutions'.

Web site: www.mmr-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.