Partnership, Integration for Horizon and Bolt Insights

Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'.

B2B SaaS firm Horizon was founded at the end of 2021 by Daniel Putsche (pictured top) and Lutz Petrean and helps clients to validate demand, predict market success, optimize positioning, assess price acceptance, and evaluate brand fit. Bolt was founded in January 2020 by a team of experienced MR execs, and combines behavioural social media-based sampling - including niche consumer segments - with custom research and advanced analytics for quant and qual studies across 120 countries. Its new BoltChatAI, billed as 'the World's first AI-automated qualitative research tool', promises to get clients from 'Brief to Report in 24 hours'.

The alliance integrates BoltChatAI with Horizon's validationOS, offering businesses 'a dynamic, real-time, and state-of-the-art approach to decision-making and innovation'.

Horizon CEO Putsche states: 'This partnership represents a joint effort to redefine how businesses approach critical product decisions. Horizon and Bolt Insight offer a wealth of insights, providing our customers with holistic and forward-thinking solutions'. Bolt Insight co-founder and CEO Hakan Yurdakul (pictured, below) comments: 'Teaming up with Horizon is not just a partnership; it's an amplification of our joint commitment to pioneering consumer research. Our approaches seamlessly align, and together, we are confident in delivering dynamic and insightful business tools together'.

Web sites: www.gethorizon.net and www.boltchatai.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.