Klein & Partners Teams Up with thinqinsights

In the US, healthcare MR firm Klein & Partners has announced a strategic alliance with recently-formed brand optimization and corporate strategy specialist thinqinsights. Their stated long-term goal is to merge the two organizations.

Klein & Partners was formed in 2005 and focuses on brand health and brand strategy research for clients in the healthcare industry, including development of the brand and of messaging to optimize its performance in the short- and long-term.

thinqinsights was founded just last year, by a group of researchers with a combined 60 plus years' experience, and aims to help clients in a wider range of sectors optimize their brand equity and company value.

The firms say the partnership brings extensive expertise and enhanced research capabilities to the Klein & Partners portfolio of products and services, and will deliver immediate client benefits.

thinqinsights Managing Director Yaron Brenman comments: 'We are thrilled to work with the team at Klein & Partners and to bring the unique brand measurement and ad testing products, combined with the world-class research we provide, to clients new and old. The partnership is an opportunity to bring this model to clients outside the healthcare space and help clients best understand their brand positioning'. Klein founder and CEO Rob Klein (pictured) describes the deal as 'a significant milestone' and welcomes thinqinsights' 'unique technology that allows for speed to market, enhanced quality controls, and cutting-edge analytics [to] meet the evolving needs of clients'.

The firms are online at www.kleinandpartners.com and www.thinqinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.