Multi-Year Measurement Deal for Comscore and Nexstar

Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses.

Nexstar produces and distributes local and national news, sports and entertainment content - including more than 300,000 hours of programming produced annually by its business units - across around 200 owned or partner stations in 116 US markets, reaching 212 million people. The Company's portfolio of digital assets, including its local TV station websites, The Hill and newsnationnow.com, are collectively a Top 10 US digital news and information property.

The two firms have worked together since 2010 on local market measurement, but say that with the evolution of its offering across multiple screens and formats Nexstar 'now sees unique opportunities to move Comscore into a leading currency provider position'. The expanded partnership promises advertisers more precise audience insights across screens to help optimize total reach, de-duplicating key metrics such as reach and frequency, incrementality, and co-viewing.

Comscore CEO Jon Carpenter (pictured) says the deal enables Nexstar to offer 'unmatched value to advertisers in a critical election year and beyond, by seamlessly validating its true audience reach with market level precision down to the specific region across linear and digital'. Michael Biard, Nexstar's President and COO, adds: 'Comscore's ability to provide us with total audience measurement metrics across our local television stations and websites, NewsNation, The CW Network, and The Hill, enables our cross-platform sales team to leverage our unique scale and reach to customize bespoke advertising and marketing solutions for our clients. We look forward to offering our advertisers deeper insight into who is watching and interacting with our programming and when they are doing so, enabling them to focus on the audiences they want to reach'.

The companies are online at www.comscore.com and www.nexstar.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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