Zappi Hires and Promotes for Senior Team

Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO.

Zappi says the appointments follow a year of record revenues, in which it launched a consumer-centric ad development system, Amplify 2.0, as well as integrating AI across its offering. The additions to its leadership team are intended to support the global expansion of its research platform.

Kelly (pictured below) brings more than twenty years of experience in building brands and driving growth for technology companies, including a key role in the international expansion of HubSpot, where she oversaw remote teams in South America, Europe and Asia. She is a longtime contributor to Harvard Business Review, the author of three books on how to gain a competitive advantage through international marketing, and also has insight sector experience after serving as Chief Research Officer for CSA Research.

Earle (pictured top) is based in London and joined the company in 2016 from GfK. In addition to the EVP Global Enterprise Partnerships role, she also pioneered and led the company's Insights Alliance, which brings together progressive insights leaders from brands like PepsiCo, Reckitt, Pernod Ricard and Colgate-Palmolive 'to transform and advance the insights industry'.

Clucas is based in Boston and has more than a decade of experience in steering high-growth SaaS enterprises. Her role includes overseeing global finance, accounting, and revenue operations for Zappi.

CEO and co-founder Steve Phillips comments: 'We are deeply committed to revolutionizing the market research industry through AI-enabled technology that enhances processes and ensures our world-class customers are equipped to glean valuable insights from each new data point... I cannot be more thrilled to welcome these inspiring leaders to Zappi who believe in our mission and bring the expertise to help scale our vision of digitizing consumer insights for every business across the globe'.

The company, which boasts 300 plus employees in more than 13 countries, can be found online at www.zappi.io/web .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.