Comscore Partners for Political Ad Targeting Offer

With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data.

The firms say they have been working together since 2020, and that the new deal will help thousands of campaigns, causes and nonprofits to reach their target audiences, across locations and media. Comscore's granular local and national level cross-platform viewing data from television, digital and CTV will be available to TargetSmart clients for precise targeting of campaigns 'with national reach but local specificity' - along with insights 'not previously available in the industry'.

TargetSmart CEO Lindsey Schuh-Cortés comments: 'As our clients begin preparations for the 2024 election, where political ad spending is projected to reach $16 billion, this partnership, which combines TargetSmart's best-in-class political data with Comscore's industry leading media optimization tools, will allow for significantly improved voter targeting based on the content voters are consuming'.

David Algranati, Chief Innovation Officer at Comscore adds: 'This powerful match of TargetSmart and Comscore enables deep insights of media behavior on clients' bespoke voter-based audiences'.

Web sites: www.comscore.com and www.targetsmart.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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