Ipsos NA Hires Senior Client Officer

Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer

Monteiro (pictured) most recently spent more than six years as Chief Client Officer and then Global Chief Client Officer at Worthix, which provides a 'Customer Value Alignment Platform', helping client firms to define the gap between customer perceptions and value actually delivered, and prioritise actions to address this.

Before this he was MD Loyalty and Head of Automotive at Ipsos Brasil during a two and a half year employment based in São Paulo; having previously worked for a year in California as EVP West Coast for TNS. For more than seven years prior to this he worked for GfK Custom Research North America, latterly as MD at GfK Technology, based in Princeton and before that as Head of Latam Automotive and as a New Business Manager, also in São Paulo. Early in his career he worked client side as Consumer Insights Manager at Kraft Foods Group, Senior Market Analyst at General Motors and as a Marketing Associate at Young & Rubicam, all in the Brazilian mega-city.

Group home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.