Beta Research Founder Splits Role

Beta Research Corporation, a full service US agency, has announced that Founder and CEO Jerry Kossoff is moving to the role of Chairman to concentrate on strategic approaches rather than day-to-day activities, while Jason Gorelkin replaces him as CEO.

Kossoff says the shift of responsibilities will enable him to concentrate on the strategic part of the business, which had 'always been the one I enjoyed most'. He highlighted the achievements of Gorelkin, currently the firm's Vice President of Operations. 'Since joining us in 1998, Jason has helped us establish more sophisticated operations, he's built our BetaResearch.com business, he's shaped our new marketing platform, and he's provided clients with innovative solutions. Overall, he's injected a new level of professionalism to Beta Research ... so I'm confident that our company and our clients are in good hands'.

The firm was founded in 1970 and runs both custom and syndicated studies, using qual and quant methods, for clients in a wide variety of sectors. Its web site is at www.betaresearch.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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