LTK Adds Influencer Marketing Analysis Platform

In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising.

LTK was founded in 2011 by Amber and Baxter Box and helps content creators monetize their work - the firm says premium lifestyle creators in 150+ countries drive more than $4.1 billion in annual retail sales through its platform.

LTK 360 offers real-time and full-funnel measurement and analytics based on data from the company's 40m plus monthly shoppers and thirteen years of proprietary data. Proprietary AI helps brands access a holistic view of their creator marketing efforts and investments, including:

• Earned Media Value (EMV) from creators' content, including identifying value beyond sales and conversions.
• Upper Funnel Performance: Measuring awareness metrics, cross-platform reach and engagement.
• New Traffic Visualizations: Demonstrating the top Traffic Producing Influencers
• Lower Funnel Engagement: Detailing the closest to sales metrics, including ROAS; and
• Campaign Layering: Providing overlays and displays of multi-layered campaign views to streamline analysis.

Rodney Mason, Head of Marketing, Brand Platform at LTK comments: 'These new features are game-changers for our brand partners as LTK CTV advertising expands the possibilities with their investments in creators and reaching more audiences through this growing medium. Additionally, the unmatched analytics capabilities of LTK 360 underscores LTK's commitment to helping our brand partners understand and value the full impact of their creator marketing efforts'.

Web site: https://company.shopltk.com/en-gb/company .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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