MINT Hires Global Marketing Director

Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain.

MINT makes use of automation and predictive AI to offer SaaS solutions helping clients to consolidate, integrate and optimize their advertising operations including associated internal resources and processes. The firm is headquartered in New York and Milan with a presence in London, Paris, Munich, Rome and Sao Paulo. Two months ago it brought in former Ipsos and Gartner senior exec Lorenzo Larini as its Global CEO, replacing founder Andrea Pezzi who is now Chairman.

The two appointments come as the firm opens new headquarters in New York and expands into the US, marking its evolution from a European to a global company. Kruse (pictured) will be based in Munich and report directly to Chief Growth Officer Salvatore Internullo, and will lead and expand the marketing team.

Internullo says of the hire: 'Christoph's experience in international markets will bring a clear and distinct added value to our marketing organisation. His cross-functional experiences will enable him to better 'read' and interpret the trends, needs and evolutions that our industry is experiencing'.

Web site: www.mint.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.