MediaScience Launches Ad Test Simulation Tool

Austin, TX-based research tech firm MediaScience has launched MediaPET (Platform Emulation Technology), which enables researchers, media planners and marketers to create simulations that mimic the key digital and social media platforms.

MediaScience uses traditional, biometric and neuroscience tools to study conscious and emotional reactions to media and ads, and also has labs in Chicago and New York. Last year it partnered with TV ad industry tech platform FreeWheel to launch The Viewer Experience (VX) Lab, which will conduct research to help advertising buyers and sellers understand the impact of ads on viewer experience and performance

MediaPET allows users to integrate test advertisements into simulated social or digital feeds - including Facebook, Instagram, Snap, TikTok, YouTube and LinkedIn - pick respondent targets by demographic selectors, and send them links to surveys. Clients can measure and analyze the impact of ad campaigns in this 'risk-free environment' using real-time data.

The tool allows users to swiftly generate the look and feel of major digital platforms to test and refine their media strategies; to analyse the results in real time, with immediate feedback and analytics; and to conduct rigorous testing of advertising campaigns in a controlled, emulation-based environment without the risks associated with live deployment.

EVP Phillip Lomax comments: 'MediaPET is set to redefine how media research is conducted. By empowering researchers and marketers with the ability to create and test within these virtual platforms, MediaPET ensures that our clients can stay ahead of the curve in a rapidly evolving digital marketplace'.

Web site: www.mediascience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.