Panel Management Software Launch

Centurion Marketing Systems has launched a module integrating their panel management system, MARSC, with the MI Pro Research Studio. The new product automates data flow between the sample selection and questionnaire generation packages.

MARSC will now deliver sample for interviews to the XML-based Research Studio system, then after interviewing will automatically feed back completion status to its own panel administration system.

Centurion Sales and Marketing Director Nicky Forsyth says that the company aims to develop links to other key interviewing packages - MI Pro is the first. MI Pro USA President Andrew Jeavons says the new module makes available 'a seamless solution for panel management, data collection and in depth analysis. Research Studio takes researchers from interview to insight faster and more efficiently than any other system available today. The addition of the MARSC system gives researchers an ideal environment to conduct internet panel research. We're very pleased to be the first to achieve this level of integration with the MARSC system'.

Centurion specialises in sampling system solutions for panel management and the automation of continuous and event-driven research and is online at www.marsc.co.uk . MI Pro is the USA operation of MI Pro AS and is on the web at www.mipro.no

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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