MR Remit for Biotech Veteran

New Jersey-based healthcare services company Group DCA has appointed a VP of Electronic Publishing and Market Research, with the aim of boosting its offering in these areas. The group includes an online MR company, Park Street Research.

The new appointee is Allen Stegall, until now President of Dudnyk Healthcare Group of Horsham, PA. Prior to Dudnyk, Stegall spent eight years on the west coast, leading BioGenesis Communications as it grew into California's largest healthcare agency, launching several of the most successful biotech products, including Rituxan and Viracept.

Earlier, Stegall worked at Pfizer as a medical sales rep, and in marketing roles at Rhone Poulenc Rorer and ICI Pharma. He has a BS in physical science and an MBA from Arkansas State University.

Group DCA, formerly Dot Com Advisors, was established in 1999 by pharmaceutical industry veterans Rob Likoff and Jack Davis and information technology veteran Ken Crain, and launched Park Street along with two other healthcare communications companies in 2004. Web sites are at www.groupdca.com and www.parkstreetresearch.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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