AudienceProject Partners with RTL

In Europe, audience measurement and targeting solutions firm AudienceProject has partnered with RTL AdAlliance, the international media sales house of media company RTL Group.

AudienceProject is headquartered in Copenhagen, Denmark and employs around 70 people in offices in Northern Europe, Ukraine and India. It became the official supplier of audience metrics for currency body Media Metrics Finland in 2020 last year extended a partnership with Google focused on 'accurate and holistic' measurement of YouTube campaigns. TRL is based in Germany and operates both linear and streaming channels.

The latest deal 'significantly enhances' targeting and measurement capabilities for RTL AdAlliance, which will launch a new product called Audience Guarantee for advertisers in the Nordics, promising robust campaign measurement and real-time optimisation. The firms say they plan to expand the partnership to additional European markets this year and next.

'Following an extensive evaluation of potential partners, RTL AdAlliance selected AudienceProject for its innovative and flexible approach to addressing advertiser needs,' says RTL AdAlliance Nordics MD Halvard Kristiansen (pictured). 'By leveraging its technology, we are able to effectively measure and optimise all our campaigns towards specific target audiences - even on CTV, which has previously been impossible. This means we can now complement traditional TV campaigns with targeted reach in younger audiences, helping advertisers achieve balanced distribution in trusted, brand-safe environments - without relying solely on global platforms.'

Niels Skovmand, Commercial Director, Nordics at AudienceProject, adds: 'By leveraging our advanced technology, RTL AdAlliance empowers advertisers to validate and maximise the value of their media investments - perfectly aligning with our mission to help advertisers reach their audiences more effectively.'

Web sites: www.rtl-adalliance.com and www.audienceproject.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.