6 Seeds Debuts Synthetic Research Platform

In Toronto, food marketing, communications and research agency 6 Seeds Consulting has launched a proprietary synthetic research tool using digital twin technology to simulate the views of consumers and stakeholders, and rapidly test new ideas, messages and products.

6 Seeds combines its AI technology with strategic marketing and public relations expertise to help food and agriculture brands including commodity boards, CPG innovators, growers and agricultural tech pioneers.

The data inputs used to update the new platform are live and continuously updated, tracking consumer sentiment, category activity, economic trends and cultural indicators to ensure its outputs 'always reflect ongoing real-world contexts.' National statistics, market databases and client inputs are used to ensure that each digital twin reflects specific local markets, behavior and cultural contexts. The system can simulate hard-to-reach or niche segments anywhere globally, and machine learning validation means each simulation evolves as real-world data changes.

US, Canadian and European versions are available now, with additional country-level models scheduled for release in the coming months.

CEO and co-founder Andreas Duess (pictured) comments: 'The market is moving faster than traditional research can keep up. Our synthetic research platform turns weeks of survey fieldwork into hours of evidence, allowing food and agriculture innovators to safely test sensitive topics, model reactions under shifting conditions, and make confident decisions quickly.'

Web site: www.6seedsconsulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.