SSRS Debuts 'Voter Poll' Election Night Survey

In the US, full service survey firm SSRS has launched The Voter Poll, which will provide 2025 election night data on the factors behind voter decisions, for news organizations ABC News, The Associated Press, CBS News, CNN, FOX News Media and NBC News.

SSRS started out as the Social Science Research Group at survey company ICR, working for academic and policymaker institutions looking for methodological rigor. In 2015 it merged with data collection specialist STR. Today the firm works for clients in Health Care & Health Policy, Public Opinion & Policy, Political & Election Polling, Consumer & Lifestyle, and Sports & Entertainment, with brands including the SSRS Opinion Panel, Encipher, SSRS Virtual Insights and the SSRS Text Message Panel.

The launch of the Voter Poll follows SSRS' recent acquisition of Edison Research, the sole provider of exit polling for the National Election Pool since 2003. The new service merges the methodologies of the Edison/NEP Exit Poll and AP VoteCast/FOX News Voter Analysis, and will provide results about the elections in New York City, Virginia, New Jersey and California.

'The Voter Poll by SSRS brings together today's most influential news organizations to provide an unparalleled glimpse into the opinions of American voters,' states company President Melissa Herrmann. 'This program reflects our commitment to elevating the voice of the American people. Building on the combined legacies of SSRS and Edison Research and informed by the wealth of knowledge brought by the six organizations' combined experience, the team will provide the most comprehensive election polling program to date.'

Joe Lenski, who led the Edison exit poll program for the past two decades and will co-lead The Voter Poll, adds: 'We are excited to join SSRS and to bring our long-standing Election Day polling expertise to The Voter Poll. We are proud of the work Edison has provided to the US news networks and are looking forward to the expanded capabilities the new program offers.'

The firm is online at www.ssrs.com .