New UK Firm to Help Agencies and Clients

Susan Rogers, former MD of INRA (UK) and senior marketer at ICI and Kellogg Co., has launched her own consultancy. Rogers International will help MR agencies with training and client retention as well as offering clients assistance with planning and establishing research functions.

Rogers has 25 years' experience of understanding consumer and customer motivations and behaviour. Her senior client side positions include Global Marketing Services Director at ICI Paints and Head of Market and Strategic Planning at Kellogg Co. of GB.

Client side services will include determination of research strategy, setting up of research functions, and the creation of insight from data. Rogers will also use her experience from both sides of the fence to help agencies optimise client relationships.

The company is based in Aylesbury, UK. A web site is under construction - in the meantime she can be contacted via Susan@Rogers-International.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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